Logos Usage & Guidelines

Incorporated in April 2017, Sarotam Industrial is an India focused company, establishing a chain of branded retail outlets, for selling industrial goods and manufactured commodities. Sarotam Industrial has been promoted by Chetan Tolia who steeped away from a 30-year career at the Tata Group, where he held leadership positions in Tata Steel, Tata Steel Processing & Distribution, Tata BlueScope Steel, TMTC and Tata Power. Sarotam Industrial is headquartered in Pune in Maharashtra, India.

Exclusion zones

The shaded areas around the brand marks indicate the minimum exclusion zones into which nothing should intrude. These zones have been designed to ensure that the brand marks never appear cluttered by other graphic material.

Colour

The Sarotam Industrial brand marks must always appear in the same colour.
Has Code : #1D4493
RGB : R:29 G:68 B:147
CMYK : C:100 M:86 Y:8 K:1


Colour variants of the Sarotam Industrial brand marks

The Sarotam Industrial brand marks must always appear in the same colour.

Blue brand marks

The brand marks appear in Sarotam Industrial Blue on a white background. This is the primary representation of the Sarotam Industrial brand marks, to be used wherever possible.

Black brand marks

In a limited number of applications, such as faxes, memos or single-colour advertising, a solid black version of the brand marks may be used. Never use tints of black

Image background

When placed on imagery with a light background, the brand marks appear in Sarotam Industrial Blue. They should have a solid area of the image behind them. Ensure that the brand marks are visible and completely legible at all times.

Reversed colour brand mark

For increased visual impact, the brand marks may appear in reverse white against a Sarotam Industrial Blue background.

Reversed white brand mark

When there is a dominant dark background, the brand marks appear in reverse white.

Image background

When placed on imagery with a dark background, the brand marks appear in reverse white. They should have a solid area of the image behind them. Ensure that the brand marks are visible and completely legible at all times.