About Sarotam Industrial

Incorporated in April 2017, Sarotam Industrial is an India focused company, establishing a chain of branded retail outlets, for selling mild steel and other industrial goods. Sarotam Industrial has been promoted by Chetan Tolia who steeped away from a 30-year career at the Tata Group, where he held leadership positions in Tata Steel, Tata Steel Processing & Distribution, Tata BlueScope Steel, TMTC and Tata Power. Sarotam Industrial is headquartered in Pune in Maharashtra, India.

India has emerged as fast growing major economy in the world. India is also a predominantly rural country. While the country will urbanise fast, more than half of India’s population is likely to reside in rural areas in 2040. The development of the rural economy is key to overall growth and inclusive development of the country. Industrial goods and manufactured commodities like steel, aluminium, other metals, cement and several other capital goods are essential ingredients to create infrastructure. India was the world’s third- largest steel producer in 2017. While the Indian steel industry is very modern with state-of-the-art steel mills, distribution channels have remained relatively unchanged.

Sarotam Industrial aims to leverage this growth in the Indian economy and the changing retail industry scenario in its endeavour to establish its chain of Sarotam Industrial branded retail outlets for selling industrial goods and manufactured commodities. Sarotam Industrial is being set up by experienced professionals. The first outlet of Sarotam Industrial opened in July 2018 at Awhalwadi near Pune, and has started over-the-counter retailing of a wide range of mild steel products to fabricators and contractors within its vicinity.